Coaching for Men & Women Over 30

It Is Not Just Your Age. It Is Your Decade.

If what worked in your twenties has stopped working, you are not doing it wrong. Muscle mass declines gradually from your thirties unless you actively train against it, and less muscle means a lower resting metabolic rate. That is the biology — but it is rarely the whole story.

The thirties and forties are also when careers get heaviest. The desk hours get longer, the travel starts, the sleep gets shorter and the meals get decided by someone else — a client, a canteen, a delivery app at 10pm. The same eating pattern that once held your weight steady now slowly adds to it, and the free time you would once have used to fix it has gone somewhere else.

That combination is what this coaching is built for: a metabolism that has genuinely changed, inside a week you do not fully control.

A Plan That Adapts to Your Body, Not a Template

• A goal weight range from a real height-weight chart, separated by gender — not a single BMI cutoff
• A calorie target scaled to your actual activity level, not an assumed one
• Strength work to protect muscle while you lose fat, which is what keeps the loss off
• Condition-aware coaching if you are managing thyroid, blood pressure, diabetes or PCOS

And the plan does not stop at the goal. Maintenance is a named phase of the programme, with its own targets and its own check-in rhythm — because at this stage of life the thing that undoes progress is rarely the losing. It is the year afterwards.

Frequently Asked Questions

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